Blar i NOFIMA vitenarkiv på forfatter "Christensen, Kasper"
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In Search of New Product Ideas: Identifying Ideas in Online Communities by Machine Learning and Text Mining
Christensen, Kasper; Nørskov, Sladjana; Frederiksen, Lars; Scholderer, Joachim (Journal article; Peer reviewed, 2017)Online communities are attractive sources of ideas relevant for new product development and innovation. However, making sense of the ‘big data’ in these communities is a complex analytical task. A systematic way of dealing ... -
Influence of consumers' cognitive style on results from projective mapping
Varela, Paula; Antúnez, Lucía; Berget, Ingunn; Oliveira, Denize; Christensen, Kasper; Vidal, Leticia; Næs, Tormod; Ares, Gastón (Journal article; Peer reviewed, 2017)Projective mapping (PM), one of the most holistic product profiling methods in approach, is increasingly being used to uncover consumers' perception of products and packages. Assessors rely on a process of synthesis for ...